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Hims & Hers Debuts New Line of Volumizing Shampoos and Conditioners

Formulated with Biovolume 128, the products have been developed specifically to boost the volume of those who have fine, flat or limp hair.

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By: Charlie Sternberg

Associate Editor

Hims & Hers Health Inc., a consumer-first platform focused on providing modern personalized health and wellness experiences to consumers, has introduced a new line of volumizing shampoos and conditioners that are formulated with Biovolume 128, which has been shown to increase hair volume. Other main ingredients include Biotin, Hydrolyzed Rice Protein and Argan Oil.
 
These vegan, paraben-, phthalates-, sulfate-, dye- and cruelty-free formulas have been developed specifically to boost the volume of those who have fine, flat or limp hair.
 
“Providing products and treatments specific to people’s individual needs is the guiding light as to how we are moving our company forward,” said Lindsey Roberts, Senior Director of Innovation at Hims & Hers. “We want everyone to feel like they have options when it comes to their health and wellness care, and this in particular, is a testament to providing people with more choices when it comes to improving their hair, and ultimately, their confidence. We’re so proud of these new formulas and look forward to hearing from customers who experience a boost in hair volume as a result.”

The New Products

Starting today, anyone can purchase the following new products online, as well as from a variety of retailers nationwide, including Walgreens:
 
  • Hims Max Volume Shampoo: This citrus spice scented shampoo leverages Biotin and Rice Protein to strengthen and separate strands, pumping up the overall volume.
  • Hims Max Volume Conditioner: Also featuring a citrus spice scent, this conditioner softens hair and infuses moisture without weighing hair down.
  • Hers Full Volume Shampoo: This lightweight, coastal cedar citron scented shampoo will lift up roots and separate strands, providing more overall volume.
  • Hers Full Volume Conditioner: The coastal cedar citron scented conditioner fights frizz and infuses weightless moisture.
 
The shampoos and conditioners can be purchased as a kit or separately—it’s recommended to use both the shampoo and conditioner.

Related News

In 2022, Hims & Hers Health Inc. expanded both the Hims and Hers skincare collections, offering new skincare products to support a wide range of skincare concerns.

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